Debi Lynch founded SetWave Group to help new and existing companies grow their business and build their brand. Prior to launching SetWave Group, Debi spent the last decade focused on financial services, most recently as the CMO of Motif Investing, growing their consumer and advisor businesses. Debi is also the former CMO of JP Morgan and BlackRock Institutional groups, defining their global value propositions, and creating marketing strategies to acquire and retain clients. Her wealth management background includes marketing positions at Wells Fargo and Charles Schwab. Earlier in her career, Debi spent 10 years in consumer marketing with leading brands and start-ups including American Airlines, Levi Strauss,, and, and was at the forefront of eCommerce and internet marketing. She started her career as a financial analyst with Duff & Phelps. She currently leads SetWave Group and is waiting for that perfect south swell to hit northern California.

Debi holds a BA in Economics from University of Pennsylvania and an MBA from the Anderson School at UCLA.